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Squace is a Universal Mobile Interface

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    The most important media channel of all time - the mobile

    Why? Because more than 4 Billion people is connected and it out numbers every other media such as the 1,5 billion TV sets, about the same in credit cards and little more than 1 billion computers. The rate of growth is still amazing and in many countries there are more mobile phones than people inhabitants. Almost every grown up person in the world has a mobile phone - “always on/always with me/always personal” and most are internet enabled.

    Why not use this channel? This is the paradox - why is this channel not in use as much as it should? There is no doubt that all your current and future customers and clients is using the mobile phone. The question is why are you not reaching out to them in the mobile context? With the right services and activities you can expand your business scope - new services for existing users, find new users and new revenue streams. There market is there - where are you?

    Yes, there is some issues that need to be considered when going mobile, but of course it’s like you entering a new market, you need to do some serious thinking. The difference is when entering this market you already have customers only not existing in this “always with me context”. Start of by marketer your mobile service directly to them - from your site, via email or twitter or what ever tool you want to use. Not that everything already existing on Internet is a potential service in the mobile context.

    Don’t sit on your hands - act now - others are

    Who uses the mobile internet and why this is not important

    Will the business models of web 2.0 services work when expanded to the mobile?

    The Reversed Long Tail – Key to the success of mobile Internet

    Why Google Sees Cellphones as the ‘Ultimate Ad Vehicle’

    25 May, 2009 (11:52) | 2.0, Mobile Internet | By: Aage Reerslev

    Squace Party follow up

    Do you remember what happen the night of May 14? To refresh your memory follow the link to the party-follow-up-site. There is some excellent photage mainly thanks to Micke. And thanks to Thomas, Erik, Pelle, Benny (great pictures), Qing, Torbjörn, Sven, Johan, Andreas, Stoffe, Little Micke, Fredrik, Jens, and Lars. And of course, our fantastic team in the bar; Amanda, Vendela and Jessica along with there friends Oscar and Johan. We and 200 other people had a lot of fun.

    Site: http://party.mysquace.com/

    22 May, 2009 (13:24) | Uncategorized | By: Aage Reerslev

    Universal Mobile Interface – Umi Presentation

    What can you expect from the next release of Squace?

    How can we go forward when we don’t know which way to turn - John Lennon, precise as always. When you have a map and know where you are then it’s easy to move - or even run - forward.

    Squace is on the Internet Venture map, the position is Universal Mobile Interface and the way forward is to supply other internet vendors with a simple and free toolbox to make there Internet services easy to use in the mobile.

    What can you expect from the next release of Squace?

    The key challenges the teamed was facing:
    - Make it possible to access, store and share whatever link (URL)
    - Reduce the size of the product to enhance speed and handset coverage
    - Create easy tools and API:s for content providers to build mobile services and applications
    - And - turn excellent usability into a user experience beyond expectations.

    The truth is that the design specification covers lot’s of wall-space in our office and includes stuff yet to come. Quite clearly - the team was, and still is, setting up high standards for what Squace shall accomplish. Great work everyone, let’s have a release party and then gear up.

    So, even before the releases, parties and all the fun work to come - let’s have a quick lock at Squace (yes, the live version will be provided shortly).

    The foundation of the user interface is as before, links organized in a pattern of squares. If you are a not yet a believer (strange?) the square provides a superior oversight, reduces the number of clicks and, this is important, creates a look-, feel- and work-alike in most handsets. In fact we have yet another high level target - to cover more than 1500 different devices including every new Internet capable handset and, almost without native clients. In the new version we have mad sure that there is just one click to your bookmarks, or contacts, or your messages or your favorite services. But usability and functionality is not enough - there has to be a hart and feeling as well, tiny things, small details that take the square out of the square and makes the experience nice and natural. So, we have cut out all the squares - just pictures until you move the tool-tip - to provide a first impression that really makes a impact - great for brands.

    Other important experience improvements is site icons presented with the name of the bookmark, extended actions i.e. that the user can change name, tag and make bookmarks private or public, menu to easy access all the basic views and pop ups (that disappears on tool-tip movement) for messages, API notifications and system messages (they will happen - we are server based).

    The usability key is to reduce URL-tapping - and to achieve that we need some serious tapping, naming and tagging of any type of URL. Every bookmark saved in Squace is possible for other users to find with less tapping. The best example, and this is why easy sharing is fundamental in the UMI, when one user go through the struggle of tapping in a URL (less struggle if you do this on the computer) and then share that with your friends. Or why not a set of links (named Collections in Squace). It’s much like your friend is sending you I-tunes collections because you always complains  of lack of good music. Some produce new stuff, others mix and share stuff together and most people are laid back consumers. Yahoo had some funny name on this pheromone.

    At the bottom you have the dashboard with your favorite Internet services such as Facebook, Twitter and Gmail. Easy to find, easy to log on to and, this is the real benefit, easy to integrate with a content providers API. Create your own application, let people “download” you wrapped application from your site and you will not only have a premium space in the dashboard, you can also interact with the user - notifications will be collected in the pop up message bar. Read more about Squace free and featured business proposals under Publisher in the upcoming new website and learn how to create a mobile version of your in just a hour.

    Let’s finish this session with some lyrics by another great artist. If you read the lyrics you understand why this song will be the lead theme at our upcoming party - Coldplay, you are invited to do Square One all night May 14.

    Listen to Square One on Spotify: http://open.spotify.com/track/5DSPvCmOtmlKBGQwpsQvNd

    you’re in control
    is there anywhere you wanna go
    you’re in control
    is there anything you wanna know
    the future’s for discovering
    the space in which we travel in

    from the top of the first page
    to the end of the last page
    from the start in your own way
    you just want
    somebody listening to what you say
    it doesn’t matter who you are

    under the surface trying to break through
    decifering the codes in you
    I need …?
    I’m on the top, I can’t get back
    whoa whoa whoah
    whoa whoa whoah

    the first line in the first page
    to the end of the last page
    you where …?
    from the start in your own way
    you just want
    somebody listening to what you say
    it doesn’t matter who you are
    it doesn’t matter who you are

    you just want
    somebody listening to what you say
    oh, you just want
    somebody listening to what you say
    it doesn’t matter who you are
    it doesn’t matter who you are

    is there anybody out there who
    is lost and hurt and lonely too
    they’re bleeding all the colors into one
    and a few come undone
    as if you’ve been run through
    some catapult who fired you
    you wonder if your chance will ever come
    or if you’re stuck in square one

    15 April, 2009 (14:25) | Applications, Uncategorized | By: Aage Reerslev

    Squace – one of hundred most promising tech companies in Europe

    Squace selected as 2009 finalist in RED HERRING 100

    RED HERRING 100
    Since 1996, Red Herring’s editorial team has diligently surveyed entrepreneurship around the globe. Technology industry executives, investors, and observers have regarded the Red Herring 100 lists as an invaluable instrument to discover and advocate the promising startups that will lead the next wave of disruption and innovation.

    Past award winners include Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube.

    See the complete here

    About Red Herring
    Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what’s first, what matters and most importantly, why.

    Our journalists, research specialists and newsletter editors investigate on a global basis and report how the world of innovation and entrepreneurship are transforming business and how the business of technology is transforming the world. We provide a deep understanding of venture capital and capital
    We recognize that innovation primarily comes from entrepreneurs, but that success comes from a combination of innovation, management, money, strategy and execution. We take all these factors into consideration when evaluating the potential of companies and technologies to succeed. Since no company exists in a vacuum, we take into account the entire competitive landscape of companies of all size.

    Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.
    A privately held company, Red Herring, Inc. is headquartered in San Mateo, California.

    31 March, 2009 (12:20) | Mobile Internet, Uncategorized | By: admin

    Participate in the debate on the UMI blog

    During the last couple of month the interest in mobile solutions have expanded far beyond the mobile industry. Internet services, retailers, brand owners are all interested in finding ways to interact with there users or customers in the mobile context. Apples success with Iphone and the app-store is one wake up call - everyone has a Iphone-app in the pipe. Another wake up call is the success with SMS marketing that right now has turned into a barrier. Even though people want interesting proposals (coupons, vouchers, free games, ring tones and much more) the SMS-channel is still a very private channel. The SMS marketing have reached the ceiling.

    Follow this kind of discussions on the blog Universal Mobile Interface and others such as; how we make it easier for Internet Services to create a mobile appearance and a mobile business. Why the long tail content is important as a first step for mobile Internet usage. Every idea and opinion matter, welcome to join.

    19 March, 2009 (17:42) | Uncategorized | By: Aage Reerslev

    $400 for the best design at @99designs!

    $400 for the best design at @99designs! Design themes for mobile application - Follow the link to the competition at 99designs

    The objective, and challenge, of this design contest is to provide an appropriate professional design for the themes (background pictures) that balances the technical and creative aspects of our application.

    We are looking for themes consisting of nine background pictures as described in the technical description here

    19 March, 2009 (12:50) | 2.0, Applications | By: admin

    A message from the factory: Help us make Squace even better!

    The evidence from Squace Beta trials is conclusive; the service is unique and much appreciated by users from all over the world. The way Squace makes Internet available on regular mobile phones is praised by experts and users alike. But all of us in the Squace factory work very hard to improve all aspects of the service: the user interface itself, service speed, messaging and contact book functionalities etc. We would very much like to know what improvements and new functions are most important to you.

    Make your voice heard!

    Click here to enter a brief Squace questionnaire.

    25 February, 2009 (18:13) | Applications, Mobile Internet, Uncategorized | By: per.lindgren

    Are you a school or day-care parent?

    Check out a brand new service providing web pages to school classes and day-care centers. Create a home page for your own class and invite parents and teachers in just minutes. The homepage is accessible on the web and in the mobile phone through Squace. For free!

    Go to www.forskolanimobilen.se or www.skolanimobilen.se .*

    * For the moment this service is only available in Swedish.

    25 February, 2009 (18:07) | Mobile Internet | By: Squace

    We are living in interesting times

    For centuries the Chinese used an ancient curse: ‘May you live in interesting times!’ This is no longer considered a curse. It’s a blessing. With the current experience of raising money during the last couple of month I have to agree that we are living in interesting times but I’ll really have to kneel down deep to feel “the blessing”.

    Anyhow, one experience richer, a much tighter plan and 100% focused on delivering a great universal mobile interface. In fact, so focused that we will close the current open Beta version of Squace for new registrations in favor for the next version. Almost 500.000 downloads over less than 6 month from all over the world have not only given us enough input and suggestions for improvements, but also the self confidence needed in times like this – we are on the right track – thanks for your support. Use the current version, share squares, etc and we will come back in less than no time with a much tighter, faster and broader user experience where you can access what ever service (URL) you like on the Internet. Just the way it should be – your fast track to your stuff regardless of country, carrier or handset.

    See you soon.

    If you need some more inspiration about the current climate in the start up world – learn from this message from Sequoia Capital. Or better, learn from Benchmark Capital – message (not: read the part far down the memo about lessons learned from one of their CEO’s during the last crash).

    27 November, 2008 (15:59) | Point of view, Squace related | By: Aage Reerslev