Squace blog

With Squace we have set a new standard for easy mobile navigation on tiny screens – no more long URL’s to type enabling your customers to bookmark any page to their mobile with a click, scroll or tap: arrange and rename them, then assign to one or more bundles, i.e. one for their directions, one for  sport and one for their shopping list and coupons. Your important content, always in reach, wherever they go!

This mechanism is revolutionizing how consumers use Internet services on the go via all mobile devices,  transforming their communication channels – without the costly transaction hurdle of SMS. A small piece of java script, similar to the Facebook Like button, will make all your Internet content (URL’s) clickable by your customers, on all their different mobile devices. With only one click for the user and at no cost to you. The one click experience for both Feature and Smartphone users globally!. But there is more.

With Squace you can make every page of your service clickable to your customer’s mobile device, or redirect to corresponding mobile pages. Tip; always have a mobile menu in the footer or a header on your mobile pages.

Further add-ons with Squace are unique such as measurable QR-codes and tagging for usage analytics and relevance marketing targeting.

The simplicity of the Squace landing page concept unveils the next level of the Open Internet – your Internet service expanded to all mobile devices – and with familiar business models that control your own distribution and business destiny.

Squace Mobile Bookmark  icons = >> Distribution

Read more about this on our Business Section. If you want to develop yourself then try out our Developers Section or find inspiration in our Showcase Section or, if you don’t have the time or resources, then let us do the work – we will take you mobile in 48 hours. Read more>>

Try it out! Do you have a web page you want to see cleverly organized and one click away, from your mobile? Just click here to: Create your own mobile-friendly page

Tip 1: If you have a web site published with WordPress you can mobilize it quick with our Squace Mobile WordPress plug-in.  (Get the taste of it: See the WP plug-in in action: www.daysinsweden.com)

Below you find some Internet sites that have installed the Squace WordPress plugin – with “Get this post”-icon

Visit the sites below by clicking on the pictures. Read more at  the Squace plugin download page

Example on blog post (www.daysinsweden.com) with the Squace WP. Visit the blog by clicking on the picture – add a bookmark by clicking at the “Get this post”-icon. Read more at the Squace plugin download page)

http://www.daysinsweden.com

Visit the sites below by clicking on the pictures – add a bookmark by clicking at the “Get this post”-icon.

http://sinergiapro.you5.net/wordpress-mu/

Swedish sites:

http://www.restillzanzibar.se/
http://www.maxmsailing.se
http://devmindset.com
http;//www.recepten.se

Visit the sites below by clicking on the pictures – add a bookmark by clicking at the “Get this post”-icon.

And of course our own blogs:

http://labs.squace.com
http://blog.squace.com

Squace Labs article on our plugin

Downloadpage for WP-plugin

Try it out and give us your feedback on this way of bridging PC and mobile with easy bookmark tools for instant mobile access.

Although all of us at Squace have been quiet for a while, rest assured we have been very busy in the background and so we are delighted to announce that, despite difficult market conditions, we have secured sufficient funding to take Squace to the next level of development.

In December 2009 Morgan Stanley released an extensive Mobile Internet Report in which they forecast that Internet on the mobile will become mainstream in the second half of 2010. In August 2009 the Aberdeen Group also released a report on the growth of Mobile Marketing and Advertising in which they made clear that for this sector to fulfill it’s expected exponential revenue growth, that the ability to target audiences on behavioral data rather than on types of mobile devices would be critical. By applying the Universal Mobile Interface principles to our strategy as of day one, Squace is well positioned to ride the wave of a dynamic emerging market.

We have benefited from constructive feedback as a result of more than 600.000 downloads of preliminary versions of our product and subsequently have gained extensive and valuable input from the users about what they truly value in Squace and what they would like to see extra for the future.

Our mantra is that it is fundamental that the user is in command. It will always be a user’s decision as to which bookmarks are on deck for instant mobile access. Although the vast majority of feature phone users are very satisfied with a personalized universal solution, those consumers who opt to use smart phones devices, such as iPhone, Android and Blackberry, want to have a solution that matches the ‘feel’ of their ‘expensive’ device. Most early users also informed us that they appreciate the embedded sharing capabilities of Squace. Many of them even would love to see us adding more functionality to the contact book in such a way that it would become a single starting point for multiple ways of communication, such as call, email, social messaging, twitter, etcetera.

This week we have launched an update for our current users in which we have fixed quite a few bugs and added new functionalities, which will ease the process of adding bookmarks into Squace whilst just browsing from a regular PC. Also this week we launched our testing process on Blackberry and Android touch screen devices. An iPhone version will follow very shortly.

In the forthcoming period we aim to release a lot of new features on Squace related to optimizing the user experience. People who are interested in the details can participate in Squace Labs.

Dedicated test communities are helping us to get the best product out. Click here, if you want to be involved.

You are more than welcome!

Why? Because more than 4 Billion people is connected and it out numbers every other media such as the 1,5 billion TV sets, about the same in credit cards and little more than 1 billion computers. The rate of growth is still amazing and in many countries there are more mobile phones than people inhabitants. Almost every grown up person in the world has a mobile phone – “always on/always with me/always personal” and most are internet enabled.

Why not use this channel? This is the paradox – why is this channel not in use as much as it should? There is no doubt that all your current and future customers and clients is using the mobile phone. The question is why are you not reaching out to them in the mobile context? With the right services and activities you can expand your business scope – new services for existing users, find new users and new revenue streams. There market is there – where are you?

Yes, there is some issues that need to be considered when going mobile, but of course it’s like you entering a new market, you need to do some serious thinking. The difference is when entering this market you already have customers only not existing in this “always with me context”. Start of by marketer your mobile service directly to them – from your site, via email or twitter or what ever tool you want to use. Not that everything already existing on Internet is a potential service in the mobile context.

Don’t sit on your hands – act now – others are

Who uses the mobile internet and why this is not important

Will the business models of web 2.0 services work when expanded to the mobile?

The Reversed Long Tail – Key to the success of mobile Internet

Why Google Sees Cellphones as the ‘Ultimate Ad Vehicle’

Squace selected as 2009 finalist in RED HERRING 100

RED HERRING 100
Since 1996, Red Herring’s editorial team has diligently surveyed entrepreneurship around the globe. Technology industry executives, investors, and observers have regarded the Red Herring 100 lists as an invaluable instrument to discover and advocate the promising startups that will lead the next wave of disruption and innovation.

Past award winners include Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube.

See the complete here

About Red Herring
Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what’s first, what matters and most importantly, why.

Our journalists, research specialists and newsletter editors investigate on a global basis and report how the world of innovation and entrepreneurship are transforming business and how the business of technology is transforming the world. We provide a deep understanding of venture capital and capital
We recognize that innovation primarily comes from entrepreneurs, but that success comes from a combination of innovation, management, money, strategy and execution. We take all these factors into consideration when evaluating the potential of companies and technologies to succeed. Since no company exists in a vacuum, we take into account the entire competitive landscape of companies of all size.

Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.
A privately held company, Red Herring, Inc. is headquartered in San Mateo, California.

The evidence from Squace Beta trials is conclusive; the service is unique and much appreciated by users from all over the world. The way Squace makes Internet available on regular mobile phones is praised by experts and users alike. But all of us in the Squace factory work very hard to improve all aspects of the service: the user interface itself, service speed, messaging and contact book functionalities etc. We would very much like to know what improvements and new functions are most important to you.

Make your voice heard!

Click here to enter a brief Squace questionnaire.

Check out a brand new service providing web pages to school classes and day-care centers. Create a home page for your own class and invite parents and teachers in just minutes. The homepage is accessible on the web and in the mobile phone through Squace. For free!

Go to www.forskolanimobilen.se or www.skolanimobilen.se .*

* For the moment this service is only available in Swedish.

To see the interview click here!