Squace blog » Squace related

The beauty of the universal mobile landing page

admin — Tue, 12 Oct 2010 12:09:35 +0000

With Squace we have set a new standard for easy mobile navigation on tiny screens – no more long URL’s to type enabling your customers to bookmark any page to their mobile with a click, scroll or tap: arrange and rename them, then assign to one or more bundles, i.e. one for their directions, one for sport and one for their shopping list and coupons. Your important content, always in reach, wherever they go!

This mechanism is revolutionizing how consumers use Internet services on the go via all mobile devices, transforming their communication channels – without the costly transaction hurdle of SMS. A small piece of java script, similar to the Facebook Like button, will make all your Internet content (URL’s) clickable by your customers, on all their different mobile devices. With only one click for the user and at no cost to you. The one click experience for both Feature and Smartphone users globally!. But there is more.

With Squace you can make every page of your service clickable to your customer’s mobile device, or redirect to corresponding mobile pages. Tip; always have a mobile menu in the footer or a header on your mobile pages.

Further add-ons with Squace are unique such as measurable QR-codes and tagging for usage analytics and relevance marketing targeting.

The simplicity of the Squace landing page concept unveils the next level of the Open Internet – your Internet service expanded to all mobile devices – and with familiar business models that control your own distribution and business destiny.

Squace Mobile Bookmark icons = >> Distribution

Read more about this on our Business Section. If you want to develop yourself then try out our Developers Section or find inspiration in our Showcase Section or, if you don’t have the time or resources, then let us do the work – we will take you mobile in 48 hours. Read more>>

Try it out! Do you have a web page you want to see cleverly organized and one click away, from your mobile? Just click here to: Create your own mobile-friendly page

Tip 1: If you have a web site published with WordPress you can mobilize it quick with our Squace Mobile WordPress plug-in. (Get the taste of it: See the WP plug-in in action: www.daysinsweden.com)

Tip 2: Want to learn more about how QR Codes can add value to your marketing campaigns? Read this!

Squace is Top Story at The Next Web

admin — Tue, 21 Sep 2010 22:01:29 +0000

“Squace is a social mobile browser that lets you use and share mobile services, content, and information across platforms. The service goes further than that, however.

The really neat thing about Squace is that all of one’s bookmarks, contacts, RSS-feeds, and more are presented in tile form. The reasoning? To present more information in a smaller space.”

Read full article

Squace is now available on the iPhone App Store

admin — Mon, 20 Sep 2010 10:42:39 +0000

We are pleased to announce that Squace iPhone App is now available to download from Apple App Store.

Just click on the button below to go the App Store!

Squace is the best way to organize and read web bookmarks on mobile devices. The Squace App lets you use, handle and share your mobile bookmarks in a new easy and smart way.

The basics: The Squace interface is built up by squares where each square represents one bookmark. As you move your finger over the grid, a tooltip displays the title of that square. Click on the title to open the bookmark.

Features in 1.0:

Save bookmarks to Squace from all PC based browsers
Save bookmarks from within Squace
Sort by behavioral; most used, latest added, unread, unsorted,
Organize your mobile bookmarks in personalized bundles
Navigate in grid, list or icon view
Search bookmarks, contacts or google
Share your mobile bookmark
Upload your mobile contact book to Squace
Administrate your account on both mobile and web
Use the built in browser or iPhone default browser
Call from your contact book in Squace
iOS 4 compatibility including multitasking

Squace is a cloudbased real-time solutions for distribution, organizing and sharing of bookmarks over all mayor mobile platforms (Symbian, Java, Windows Mobile, Android and iPhone) and is built ground up to minimize the steps needed to access normal web content.

Squace invented technology for a grid-based, square driven user interface experience for all low and high end mobile devices that enables easy and quick internet access. Our approach allows users to rapidly and easily explore and share their favourite mobile Internet content and key data such as bookmarks and contacts and more with one scroll, tap or click. It gives consumers complete control and fast and easy access to “their stuff”. We believe in a free and open Internet eco system where consumer choice rules!

And of course it’s free!

Enjoy!

Squace on iPhone, Blackberry and Android

Aage Reerslev — Tue, 31 Aug 2010 09:04:48 +0000

So far, we have received a tremendous amount of positive feedback from users with a regular feature phone. Hundreds of users have sent us spontaneous ‘Thank you’ notes and messages, such as ‘you make me feel like I own a smart phone’. So Squace has significantly improved their mobile internet experience.
We have also been demonstrating the Squace concept to many business users with smart phone devices such as iPhone and Blackberry. Some of them said that they could not wait to have Squace on their phone, some just wanted to find out more and a few were sceptical.

We are now happy to announce that we are ready to release Squace on iPhone and Blackberry to a wider audience. This underlines our objectives of being the best Universal Mobile Interface solution globally and providing content and service providers a unique opportunity to interact with their target audience based on their behaviour rather than their device type. With our 360º distribution engine we also make it easy for B2B, B2C and D2C business’s to go mobile leveraging their existing internet services.
The Squace UMI design is now tuned to different types of handsets. A touch screen device asks for different type of interactions than a non-touch screen device. Until now we have been testing with a closed community who gave us invaluable feedback. For example, we have now introduced the Toggle function between a Grid view (excellent in remote control devices) and the list view (often better on a touch screen device).

Today we have submitted the our iPhone and Blackberry versions to Apple and Blackberry World. If you would like to be notified once the Applications are available in the Appstores just sign up as a regular user and you’ll get notified.

In the meantime you can install the iPhone App on your device via an intermediate procedure. Become a Squace iPhone Beta tester:

We look forward to continue receiving your feedback and suggestions; learning from new users ensures that Squace is as good as it can be!.
Each device platform provides us with key learning’s and user interaction improvements so that these new design or interaction functions can be incorporated into the new device types and platforms of the future. One good example of this are the lesson’s we learned in testing the Squace Android client that are now incorporated into the new iPhone version. Check them out!
Read more about Android version
Read more about Squace Blackberry version
Read more about Squace IPhone version

Ovum White Paper on The Squace UMI

admin — Wed, 16 Jun 2010 06:21:39 +0000

Ovum White Paper on The Squace UMI

The market opportunity for a universal mobile interface and a review of the Squace solution

At Squace we’re glad to announce the new research white paper from Ovum’s Knowledge Center at Ovum Europe Limited.

Executive summary

The adoption rate of mobile devices in all their forms as the main interface to web-based services and content has been phenomenal, with the launch of Apple’s iPhone being the fastest ever adoption of new technology.

Ovum estimates that consumer mobile broadband users will grow from 152 million in 2008 to 1.9 billion in 2014 as consumers’ use of the Internet dwarfs that of the enterprise. Likewise use of 3G mobile devices generally is set to exceed 3 billion over the same timescale.

However, the delivery of services and content is hindered by the wide variety of platforms and device manufacturers and the closed, proprietary nature of these ecosystems. Because applications and data may look or behave differently on different platforms the providers and distributors either have to tune them for each platform or make difficult decisions about which one to concentrate on.

There are different types of platform. Some are closed and run by the manufacturer such as Apple’s iPhone; some are based on an operating system such as the Symbian; some are device specific; and some, such as Google’s recent entry of Android, are being adopted by a wide variety of handset manufacturers. Content similarly comes in different forms: some through content portals that have generally been provided by mobile operators and some through app stores that may be device specific or more open.

From the user’s perspective this introduces barriers to switching between devices and platforms with the potential loss of content and inconsistency of interface. From a mobile marketing provider, and the providers of applications and content more generally, this increases the cost of delivery and support, and reduces the potential return on investment.

The user community now has an insatiable desire for more and better applications and services that are easy to use and make the sharing of content and social interaction easy and consistent. Users require services that eliminate the barrier between what they could do on their desktop and what they do on their mobile device, and which let them move seamlessly between the two.

The jungle of options is a barrier that can only be eliminated through the widespread adoption of standards and a consistent portable interface. Squace has launched a universal mobile interface (UMI) that provides such a consistent well thought out interface that it has ported to the majority of mobile platforms and devices. The UMI has a number of major benefits for developers, operators, and users alike, of which the following are key:

The interface is consistent on all mobile devices.
Users can publish and share content with ease.
There is one integration point for developers of applications and content distributors.
A cloud-based server provides support that automates the publication of content and eases device mobility between alternative mobile or desk-based Internet devices.

Squace is adopting a wide approach to market penetration. It offers a downloadable client that has been installed over 600,000 times to date, and is building up a channels strategy amongst key identified markets including online communities, the retail and travel industries, and the suppliers of directory and contact services. They are also recruiting technology partners across a wide spectrum. Notable early successes are with the content management systems EPiServer and WordPress.

Squace has to date been built on modest venture funding and expects to break even in the second half of 2011.

Ovum believes that Squace’s UMI provides an excellent opportunity to help business to business (B2B) organizations develop applications and offer content that is easy to distribute and easy for users to adopt and use. We also think that the community will greatly appreciate the ease of switching between devices and the elimination of barriers between desktop and mobile Internet usage.

About OVUM

Ovum is the leading European headquartered authority on telecoms, software and IT services, with unique expertise where these sectors converge. Advising on the commercial impact of technology and market changes in telecoms, software and IT services. Ovum deliver essential advice on market trends and drivers, and unrivalled insight into companies, markets and technologies. Ovum offers a range of integrated services that includes tailored consultancy, advisory services that give clients direct access to our analysts, and specialist research. Ovum expertise is based on more than two decades of research conducted globally.

Ovum works with companies all over the world to help them achieve their business goals. Our clients from Fortune Global 500 companies to start-ups use Ovum because they need to base their strategies on quality advice they can trust.

Ovum advises senior decision-makers within the world’s largest technology users, IT and software vendors, IT service providers, telecoms operators, regulators, service providers, equipment suppliers, consultancies and investors. Working with both the supply-side and the user community gives Ovum a unique insight into the demand and the drivers for technology and market opportunities.

Press Release – Squace receives the prestigiousRed Herring 100 Europe Award

admin — Mon, 31 May 2010 08:18:08 +0000

Press Release

Hotel Lutecia, Paris, France

May 27th

Squace receives the prestigious Red Herring 100 Europe Award

The Red Herring editorial team selected the 2010 Finalists as the most innovative companies from a pool of hundreds from across Europe. The Finalists were evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

For the Squace management the award is yet another validation that they are on the right track to revolutionize internet access from mobile devices. According to all leading business analysts, such as OVUM, Gartner and Morgan Stanley, internet on mobile will be bigger than internet via PC in the very near future. Today over 4 billion devices are internet enabled. In 2015 this will surpass the 10 billion mark.

The patented Universal Personal Mobile Interface of Squace provides users with the fastest possible access to content and services from whatever device that is connected to the internet. At any time they can bookmark ‘their stuff’ for instant mobile access. The Squace interaction architecture also makes it easy to share content with friends and colleagues on many different levels. Squace enables instant access to content for both personal and business usage.

Squace also liberates content and service providers with the shortest time to market into the mobile arena and viral reach and distribution is achieved through Squace’s 360 distribution engine.. The restrictive issues of device fragmentation are made redundant and monetization is enabled with the ability to deliver non intrusive, contextual relevance marketing.

Advertising, sponsorship and promotions are served, measured and reported on via Squaces back end platform that takes third party services via an easy plug in architecture.

Squace has offices in Stockholm, London and Amsterdam.

For further media enquiries please contact:

Frank Verschoor CEO

frank.verschoor@squace.com

mobile: +31 6 51400434

Döbelnsgatan 48

113 52 STOCKHOLM, SWEDEN

www.squace.com

Squace is always experimenting with soon-to-be-released mobile features at our tech blog: labs.squace.com

WP blog sites using Squace WP plugin

admin — Wed, 26 May 2010 16:22:04 +0000

Below you find some Internet sites that have installed the Squace WordPress plugin – with “Get this post”-icon

Visit the sites below by clicking on the pictures. Read more at the Squace plugin download page

Example on blog post (www.daysinsweden.com) with the Squace WP. Visit the blog by clicking on the picture – add a bookmark by clicking at the “Get this post”-icon. Read more at the Squace plugin download page)

http://www.daysinsweden.com

Visit the sites below by clicking on the pictures – add a bookmark by clicking at the “Get this post”-icon.

http://sinergiapro.you5.net/wordpress-mu/

Swedish sites:

http://www.restillzanzibar.se/
http://www.maxmsailing.se
http://devmindset.com
http;//www.recepten.se

Visit the sites below by clicking on the pictures – add a bookmark by clicking at the “Get this post”-icon.

And of course our own blogs:

http://labs.squace.com
http://blog.squace.com

Squace Labs article on our plugin

Downloadpage for WP-plugin

Try it out and give us your feedback on this way of bridging PC and mobile with easy bookmark tools for instant mobile access.

The Red Herring Squace product presentation

Aage Reerslev — Wed, 26 May 2010 09:01:12 +0000

Squace latest concept presentation – including a short show up by the “King of long tail”.

Squace product presentation at 2010 Red Herring top 100 Europe finalists

Squace Martin Vendel chair mobile strategy at Red Herring

Aage Reerslev — Mon, 24 May 2010 18:53:01 +0000

New Business Models, New Markets with the mobile
As companies across the mobile value chain develop their 2010 strategic plans, they face an increasingly competitive and complex market. Many of the world’s leading mobile operators, manufacturers, and solutions providers must identify growth opportunities in mobile devices, smart phones, wireless network strategies, mobile media and messaging, and enterprise services. Will 2010 be the year when new use cases and emerging business models start to make their mark? What can we expect from the consumer market? And what are the latest trends in the mobile enterprise space?

Date and Time: May 26, 17:30 – 18:30
Participants:
- Squace, Martin Vendel (Moderator)
- Cartagena Capital GmbH, Jan Vocke
- Nauta Capital, Javier Rubio
- SMS PASSCODE A/S, Lars Nielsen
- Nokia Point & Find, Philipp Schloter

Read more at: Red Herring 100 Europe Finalists Agenda
Follow Martin Vendel on his twitter account: Mobileforall

Squace at French Retail Summit – Kista Science Tower

benny — Mon, 24 May 2010 13:46:18 +0000

Squace at French Retail Summit from www.squace.com on Vimeo.

Presentation at French Retail Summit – Kista Science Tower, Stockholm, Sweden 2010-05-05.
By Frank Verschoor, CEO at Squace and Aage Reerslev, Founder of Squace.